About us

"One of the most calming and powerful actions you can do to intervene in a stormy world is to stand up and show your soul" ~ Clarissa Pinkola Estes

ArgiLur can be translated as "LightSoil" or "SmartEarth". It also alludes to the Sun and Earth gods in Basque mythology. ArgiLur arises from 12+ years of  academic research on the climate crisis and alarming observations on its effects on Arctic ecosystems and people. ArgiLur inspires to take action on the climate crisis by designing carbon sequestering clothing to achieve NetZero.